SURAJU, B. A., Suraju, B. A. Utilization of Market Segmentation as a Tool for Improving Customer Satisfaction. Business Education Research, [S. l.], v. 1, n. 1, p. 119–125, 2025. Disponível em: https://ber.org.ng/index.php/ber/article/view/15. Acesso em: 6 jun. 2026.